ECO WALLA | Brand Identity
Logo design and branding for an app which rewards the lowering of carbon footprint in valuable ways. Empowering you to choose a greener future. The collective effort of individuals has significant results because "we're all in this together". The secondary design element includes the colour assigned to each tier in the data driven program and the concept of reaching the ultimate reduction by responsible choices. Lower environmental impact and increasing rewards.
The ecowalla symbol expresses the concept of a merchant in a simple manner, the idea of empowering individuals and businesses take action and perform their duty in lowering their carbon footprint and receiving valuable rewards.
The collective effort of individuals has significant results because ‘we’re all in this together’.
The collective effort of individuals has significant results because ‘we’re all in this together’.
The secondary design element includes the colour assigned to each tier in their data driven program and the concept of reaching the ultimate reduction of responsible choices. Lowering environmental impact and increasing rewards. As you keep moving towards a greener future your rewards track along the band towards green. This ombre band and colour gradient is used throughout the branding especially to the youth market.